At 6.15am on 8th February 2012 the Mirror.co.uk, the digital home of the Daily Mirror and Sunday Mirror launched a new site designed by &&& Creative. The site nods to the Mirrors heritage, its straight forward approach to journalism and brilliant contributors. Reinforcing it as a premium brand with a new back-end and bright, clean front-end design. Check it out at Mirror.co.uk or read about the project in paidContent:UK.